Front-end Development

ExactTarget.com Corporate Website

ExactTarget, a SaaS company providing digital automations software, was a $292.3 million business and acquired by Salesforce in 2013. During my time as a Digital Designer, we redesigned the ExactTarget.com website and affiliate locations on a very aggressive timeline. The project was built having established a strategic information architecture that provided users with two-click access to any product on the website, enhanced primary, secondary and tertiary navigation, incorporated professional photography and made the Log In CTA and Demo CTA primary focal points. Additionally, each page on the site was redesigned to better represent our products and recent company rebranding. 

Awards: 2013 Hermes Creative Award, Platinum

Research

We conducted A/B Testing on banner ads promoting white papers, case studies, etc. I led the research study and designed the test variation banner. The control was a graphic banner and the variation was a CSS styled banner with a CTA button. The variation outperformed the control with a 32% increase in clicks. 

Stakeholders and My Contributions

MY ROLE
Developer/Digital Designer

PROJECT PARTNERS
Marketing Director
Executive Leadership Team
Engineering
Design