Resume
INDUSTRY EXPERIENCE
E-Commerce at Etsy and OPENLANE
Solve problems that impact small business owners, entrepreneurs, and customers in a two-sided marketplace.
Platforms: Web, Native apps
B2B + B2C Marketing at Salesforce
Create experiences that enable marketers to connect and transform their relationships with their customers.
Platforms: Web
Design Systems at Etsy and OPENLANE
Create frameworks, systems, and components that improve product team velocity, ensure brand consistency, provide governance through guidance and documentation, drive adoption, and facilitate contribution.
Platform: Web, Native Apps
SKILLS
User-Centered Methods
Sketching, Wireframing, Concept Testing, Scenarios, Task Flows, User Research, A/B Testing, Heuristic Evaluation, Paper Prototyping, Web Analytics, Collaboration, Usability Testing, Product Auditing, Competitive Analysis
Tools
Figma user since 2019 and exclusively at the moment.
+Sketch, Abstract, Adobe Creative Cloud, Invision, Omnigraffle, Balsamiq, HTML/CSS, pencil and napkin
Honors and Awards
Etsy Guiding Principle Award - Embracing Differences, 2022
Trailblazer Astro award for Innovation, Content Builder, 2018
Hermes Award: Platinum for ExactTarget Corporate Website in B2B Category, 2014
Hermes Award: Platinum for Connections Desktop Site, 2013
EDUCATION
Indiana University / MS, Human-Computer Interaction - partial degree*
Indianapolis, IN
Purdue University / BFA, Visual Communications Design, 2001 - 2005
West Lafayette, IN
* life happened (i.e., babies were born, life events occurred, etc)
PROFESSIONAL EXPERIENCE
STAFF PRODUCT DESIGNER
Etsy
Feb 2022 - August 2024
Design product solutions for Etsy’s platform, machine learning, and design system initiatives for web and mobile platforms.
SR. PRODUCT DESIGNER
OPENLANE
Sept 2021 - Jan 2022*
Sept 2024 - Sept 2025
Product design and research for a two-sided ecommerce marketplace for car auction management tools.
*contract-role, hired full-time in September 2024
SR. PRODUCT DESIGNER
SALESFORCE
Aug 2011` - Sept 2021
Work closely with research, engineering, and product management to design, build, and deliver enterprise tools for B2C marketers. Recent product focus includes Admin, Setup and On-boarding, Content Management, Marketing Automation, and Distributed Marketing.
INTERACTION DESIGNER
SALESFORCE
November 2013 - April 2016
Design cross-cloud, cross-product experiences for the Salesforce Marketing Cloud suite of marketing automation products.
DIGITAL DESIGNER
SALESFORCE
August 2011 - November 2013
Designed and developed world-class corporate website ExactTarget.com, in addition to various interactive marketing initiatives.
MARKETING COORDINATOR
SHIEL SEXTON., INDIANAPOLIS 2009 - 20011
Managed interactive marketing strategy.
MARKETING MANAGER
CAREY & CO.
SAN FRANCISCO, CA 2008 - 2009
Managed marketing and business development efforts. Stakeholders included partners of the firm, architects, sub-contractors, and historians.
MARKETING COORDINATOR
RIVIERA ELECTRIC LLC
DENVER, CO 2006 - 2008
Managed marketing and business development efforts. Stakeholders included partners of the firm, architects, sub-contractors, and historians.